What TikTok’s API lets a scheduler publish
Videos and photo posts, in two modes. Direct Post publishes to the creator’s profile. Upload sends the media to the creator’s TikTok inbox instead, where they open the notification, finish editing in the app and post it themselves.
A video arrives as a file sent in chunks or from a URL on a domain the app has verified with TikTok; a photo must come from a verified URL. Along with the caption, a direct post sets who can see it, whether comments, Duet and Stitch are off, which frame is the cover, and whether it promotes the creator’s own business or is a paid partnership.